Going from Service Design to Organisational Designing

J.B. Klitsie; F.E. Wegener

Going from Service Design to Organisational Designing

J.B. Klitsie, F.E. Wegener

Marketing and Consumer Research

Research output: Contribution to journal › Article › Scientific

Abstract

In this article, we highlight that going from service design to organisational designing means switching from complicated to complex problems. We show how designers can reframe complicated problems to uncover the deeper, complex issues that caused the problems. Solving complex problems, however,
requires a different approach.

Original language	English
Pages (from-to)	52-57
Number of pages	6
Journal	Touchpoint, the Journal of Service Design
Volume	11
Issue number	3
Publication status	Published - 2020

1 Dissertation (TU Delft)

Overcoming the Valley of Death in a Service Organisation: Designing Innovation Implementation
Klitsie, J. B., 2021, Amsterdam. 376 p.
Research output: Thesis › Dissertation (TU Delft)

Open Access
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Cite this

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title = "Going from Service Design to Organisational Designing",

abstract = "In this article, we highlight that going from service design to organisational designing means switching from complicated to complex problems. We show how designers can reframe complicated problems to uncover the deeper, complex issues that caused the problems. Solving complex problems, however,requires a different approach.",

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Going from Service Design to Organisational Designing

Abstract

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Research output

Overcoming the Valley of Death in a Service Organisation: Designing Innovation Implementation

Cite this