Happy, cute and tough: can designers create a product personality that consumers understand?

PCM Govers; PPM Hekkert; JPL Schoormans

Happy, cute and tough: can designers create a product personality that consumers understand?

PCM Govers, PPM Hekkert, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Design and emotion: the experience of everyday things: Proceedings of the 3rd International Conference on Design and Emotion
Editors	D McDonagh, P Hekkert, J van Erp, D Gyi
Place of Publication	London
Publisher	Taylor & Francis
Pages	345-349
Number of pages	5
ISBN (Print)	0-415-30363-X
Publication status	Published - 2004
Event	3rd International Conference on Design and Emotion, Loughborough - London Duration: 1 Jun 2002 → 1 Jun 2002

Publication series

Name
Publisher	Taylor & Francis

Conference

Conference	3rd International Conference on Design and Emotion, Loughborough
Period	1/06/02 → 1/06/02

Bibliographical note

bundel al in 2003 verschenen

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{f4e9b81b58194f18895801d8cba46477,

title = "Happy, cute and tough: can designers create a product personality that consumers understand?",

keywords = "Conf.proc. > 3 pag",

author = "PCM Govers and PPM Hekkert and JPL Schoormans",

note = "bundel al in 2003 verschenen; 3rd International Conference on Design and Emotion, Loughborough ; Conference date: 01-06-2002 Through 01-06-2002",

year = "2004",

language = "Undefined/Unknown",

isbn = "0-415-30363-X",

publisher = "Taylor & Francis",

pages = "345--349",

editor = "D McDonagh and P Hekkert and {van Erp}, J and D Gyi",

booktitle = "Design and emotion: the experience of everyday things: Proceedings of the 3rd International Conference on Design and Emotion",

}

Govers, PCM, Hekkert, PPM & Schoormans, JPL 2004, Happy, cute and tough: can designers create a product personality that consumers understand? in D McDonagh, P Hekkert, J van Erp & D Gyi (eds), Design and emotion: the experience of everyday things: Proceedings of the 3rd International Conference on Design and Emotion. Taylor & Francis, London, pp. 345-349, 3rd International Conference on Design and Emotion, Loughborough, 1/06/02.

Happy, cute and tough: can designers create a product personality that consumers understand? / Govers, PCM; Hekkert, PPM; Schoormans, JPL.
Design and emotion: the experience of everyday things: Proceedings of the 3rd International Conference on Design and Emotion. ed. / D McDonagh; P Hekkert; J van Erp; D Gyi. London: Taylor & Francis, 2004. p. 345-349.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review