How Do Packaging Material, Colour and Environmental Claim Influence Package, Brand and Product Evaluations?

Lise Magnier*, Jan Schoormans

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)

Fingerprint

Dive into the research topics of 'How Do Packaging Material, Colour and Environmental Claim Influence Package, Brand and Product Evaluations?'. Together they form a unique fingerprint.

INIS

Social Sciences

Earth and Planetary Sciences

Agricultural and Biological Sciences