How exposure to logos and logo varieties fosters brand prominence and freshness

MC Saaksjarvi, EA van den Hende, R Mugge, N van Peursem

Research output: Contribution to journalArticleProfessional

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)736-744
Number of pages9
JournalJournal of Product and Brand Management
Volume24
Issue number7
DOIs
Publication statusPublished - 2015

Keywords

  • Vakpubl., Overig wet. > 3 pag

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