How much do we know before the new product is launched: The extreme case of motion pictures

G Gemser; MAAM Leenders; C Weinberg

How much do we know before the new product is launched: The extreme case of motion pictures

G Gemser, MAAM Leenders, C Weinberg

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry'
Editors	S.n.
Place of Publication	S.l.
Publisher	s.n.
Pages	1-32
Number of pages	32
Publication status	Published - 2009
Event	3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry', London, UK - S.l. Duration: 11 Jun 2009 → 13 Jun 2009

Publication series

Name
Publisher	S.n.

Conference

Conference	3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry', London, UK
Period	11/06/09 → 13/06/09

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{e4add8b33c2442369cd43719fd643c31,

title = "How much do we know before the new product is launched: The extreme case of motion pictures",

keywords = "Conf.proc. > 3 pag",

author = "G Gemser and MAAM Leenders and C Weinberg",

year = "2009",

language = "Undefined/Unknown",

publisher = "s.n.",

pages = "1--32",

editor = "S.n.",

booktitle = "Proceedings of the 3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry'",

note = "3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry', London, UK ; Conference date: 11-06-2009 Through 13-06-2009",

}

Gemser, G, Leenders, MAAM & Weinberg, C 2009, How much do we know before the new product is launched: The extreme case of motion pictures. in S.n. (ed.), Proceedings of the 3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry'. s.n., S.l., pp. 1-32, 3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry', London, UK, 11/06/09.

How much do we know before the new product is launched: The extreme case of motion pictures. / Gemser, G; Leenders, MAAM; Weinberg, C.
Proceedings of the 3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry'. ed. / S.n. S.l.: s.n., 2009. p. 1-32.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

TY - GEN

T1 - How much do we know before the new product is launched: The extreme case of motion pictures

AU - Gemser, G

AU - Leenders, MAAM

AU - Weinberg, C

PY - 2009

Y1 - 2009

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 32

BT - Proceedings of the 3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry'

A2 - S.n., null

PB - s.n.

CY - S.l.

T2 - 3rd Annual Conference on 'Cultural Production in A Global Context: The Worldwide Film Industry', London, UK

Y2 - 11 June 2009 through 13 June 2009

ER -