How to analyze the introduction strategies for radically new technological innovations? The case of Autonomous Shipping

M.K. Joukes; J.R. Ortt; M. de Bruijne; L.M. Kamp

doi:10.55708/js0401003

How to analyze the introduction strategies for radically new technological innovations? The case of Autonomous Shipping

M.K. Joukes, J.R. Ortt, M. de Bruijne, L.M. Kamp

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Abstract

This article explores Maritime Autonomous Surface Ships (MASS) through the Technological Innovation Systems (TIS) framework to identify strategies for creating a market for this emerging technology. It examines the current state of TIS components for MASS and the factors shaping their development. Through a literature review and expert interviews, the article highlights key barriers, particularly the cost-benefit ratio, and suggests niche strategies to address barriers. Proposed strategies include the top niche strategy, lead user strategy, and hybridization niche strategy, aimed at overcoming challenges and facilitating broader market adoption of MASS in the future.

Original language	English
Pages (from-to)	16-30
Journal	Journal of Engineering Research and Science
Volume	4
Issue number	1
DOIs	https://doi.org/10.55708/js0401003
Publication status	Published - 2025

Keywords

Autonomous ships
MASS
Technological Innovation System
niche strategy

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10.55708/js0401003Licence: CC BY-SA

JENRS_0401003-1Final published version, 459 KBLicence: CC BY-SA

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abstract = "This article explores Maritime Autonomous Surface Ships (MASS) through the Technological Innovation Systems (TIS) framework to identify strategies for creating a market for this emerging technology. It examines the current state of TIS components for MASS and the factors shaping their development. Through a literature review and expert interviews, the article highlights key barriers, particularly the cost-benefit ratio, and suggests niche strategies to address barriers. Proposed strategies include the top niche strategy, lead user strategy, and hybridization niche strategy, aimed at overcoming challenges and facilitating broader market adoption of MASS in the future.",

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How to analyze the introduction strategies for radically new technological innovations? The case of Autonomous Shipping

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