How to signal quality by means of product appearance

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 35th EMAC Conference - Sustainable marketing leadership
EditorsG Avlonitis, N Papavassilou, P Papastathopoulou
Place of PublicationAthens
PublisherEMAC
Pages1-7
Number of pages7
ISBN (Print)960-89-199-0-8
Publication statusPublished - 2006
Event35th EMAC Conference - Sustainable marketing leadership, Athens, Greece - Athens
Duration: 23 May 200626 May 2006

Publication series

Name
PublisherEMAC

Conference

Conference35th EMAC Conference - Sustainable marketing leadership, Athens, Greece
Period23/05/0626/05/06

Keywords

  • Conf.proc. > 3 pag

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