"I love my jeep, because it's tough like me", the effect of product-personality congruence on product attachment

PCM Govers, R Mugge

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publication4th international conference on design and emotion
EditorsA Kurtgözü
Place of PublicationAnkara
PublisherMETU
Pages1-14
Number of pages14
Publication statusPublished - 2004
EventConference, Ankara - Ankara
Duration: 12 Jul 200414 Jul 2004

Publication series

Name
PublisherMETU

Conference

ConferenceConference, Ankara
Period12/07/0414/07/04

Keywords

  • Conf.proc. > 3 pag

Cite this

Govers, PCM., & Mugge, R. (2004). "I love my jeep, because it's tough like me", the effect of product-personality congruence on product attachment. In A. Kurtgözü (Ed.), 4th international conference on design and emotion (pp. 1-14). METU.