"I love my jeep, because it's tough like me", the effect of product-personality congruence on product attachment

PCM Govers, R Mugge

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	4th international conference on design and emotion
Editors	A Kurtgözü
Place of Publication	Ankara
Publisher	METU
Pages	1-14
Number of pages	14
Publication status	Published - 2004
Event	Conference, Ankara - Ankara Duration: 12 Jul 2004 → 14 Jul 2004

Name
Publisher	METU

Conference	Conference, Ankara
Period	12/07/04 → 14/07/04

Keywords

@inproceedings{7fe5a95cda8f443d93d367e35529cfbf,

title = "{"}I love my jeep, because it's tough like me{"}, the effect of product-personality congruence on product attachment",

keywords = "Conf.proc. > 3 pag",

author = "PCM Govers and R Mugge",

year = "2004",

language = "Undefined/Unknown",

publisher = "METU",

pages = "1--14",

editor = "A Kurtg{\"o}z{\"u}",

booktitle = "4th international conference on design and emotion",

note = "Conference, Ankara ; Conference date: 12-07-2004 Through 14-07-2004",

}

TY - GEN

T1 - "I love my jeep, because it's tough like me", the effect of product-personality congruence on product attachment

AU - Govers, PCM

AU - Mugge, R

PY - 2004

Y1 - 2004

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 14

BT - 4th international conference on design and emotion

A2 - Kurtgözü, A

PB - METU

CY - Ankara

T2 - Conference, Ankara

Y2 - 12 July 2004 through 14 July 2004

ER -