Image

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

Abstract

This chapter explores the concept of image in connection to FM and CREM. It presents state of the art knowledge on the influence of buildings and building related facilities and services on the image of an organisation and how FM and CREM can be used to support a corporate’s identity and to express brand values. Furthermore it discusses a number of typical interventions to support a positive corporate image. Finally this chapter presents various ways to measure corporate image and possible Key Performance Indicators. The chapter ends with perspectives on further research. The chapter is based on a review of literature with a focus on FM and CREM related journals and various graduation theses.
Original languageEnglish
Title of host publicationFacilities Management and Corporate Real Estate Management as Value Drivers
Subtitle of host publicationHow to measure and manage adding value
EditorsPer Anker Jensen, Theo van der Voordt
Place of PublicationLondon
PublisherRoutledge - Taylor & Francis Group
Pages86-103
ISBN (Print)978-1-138-24387-3
Publication statusPublished - 2016

Keywords

  • Image
  • Identity
  • Brand values
  • Corporate Real Estate
  • Facilities
  • Management

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