Imitation and New Product Adoption

DJ Langley, N Pals, JR Ortt, THA Bijmolt

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Original languageUndefined/Unknown
    Title of host publicationFelxible Marketing in an unpredictable World
    EditorsHalldor Or Engilbertsson
    Place of PublicationReykjavik
    PublisherReykjavik University
    Pages1-7
    Number of pages7
    Publication statusPublished - 2007
    Event36th EMAC Conference 2007 - Reykjavik
    Duration: 22 May 200725 May 2007

    Publication series

    Name
    PublisherReykjavik University

    Conference

    Conference36th EMAC Conference 2007
    Period22/05/0725/05/07

    Keywords

    • conference contrib. refereed
    • Conf.proc. > 3 pag

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