Impact of advertisements during channel zapping on quality of experience

BE Godana, RE Kooij, OK Ahmed

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review


Nowadays various digital television services are available. However, the user of these services experiences longer delays than the traditional analog TV while switching from channel to channel. The digital TV operator usually displays a black screen with the channel number during zapping. However, it could be interesting for the TV viewer, if the operator displays a screen with information instead of just a black screen. This information may be an advertisement, information about the target channel, personalized content of the user etc. In this paper, we describe a subjective experiment where the quality of experience (QoE) of channel zapping was quantified, while displaying a random set of advertisement pictures during zapping. It is found that, for longer zapping times, advertisements give better QoE than the black screen. However, when zapping times are small,users prefer a black screen over a glance of an advertisement picture.
Original languageUndefined/Unknown
Title of host publication2009 fifth international conference on networking and services
Editors s.n.
Place of Publications.l.
PublisherIEEE Society
Number of pages6
ISBN (Print)978-0-7695-3586-9
Publication statusPublished - 2009
Event2009 fifth international conference on networking and services, Valencia, Spain - s.l.
Duration: 20 Apr 200925 Apr 2009

Publication series



Conference2009 fifth international conference on networking and services, Valencia, Spain


  • conference contrib. refereed
  • Conf.proc. > 3 pag

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