Because of technology penetration in the transportation system, the automated vehicle (AV) is set to be a future mode of transport. Given the major implications of AVs, investigation of the potential impact of these vehicles on travel behavior is vital for a wide range of purposes, especially for policy making. In this study, we report the results of a stated preference survey distributed in the Netherlands in which respondents had to choose between conventional cars, public transportation, and AVs for different travel distances and trip purposes. Having collected information from 663 respondents we conducted an integrated study incorporating classic trip attributes (such as travel time and travel costs), attitudinal factors, and socio-economic variables to understand people’s choices. We studied a particular form of AVs, automated driving transport service (ADTS), which we defined as an automatically controlled door-to-door transport service provided by a vehicle with similar dimensions to a conventional car, albeit driverless. Results suggest that travelers’ mode preferences vary significantly for different travel distances and purposes. We found that conventional cars and public transportation are perceived as being the least attractive alternatives in relation to in-vehicle travel time on short- and long-distance commuting trips, respectively. Preference for ADTS lay between the car and public transportation, neither the best nor the worst alternative in all scenarios. Our findings suggest that ADTS adopters are likely to prefer this mode for long-distance leisure trips rather than short-distance commuting trips.