TY - GEN
T1 - Improving Consumer Adoption of Refurbished Products by Reducing Contamination
AU - Wallner, T.S.
AU - Magnier, L.B.M.
AU - Mugge, R.
PY - 2022
Y1 - 2022
N2 - Refurbishment is an impactful strategy to extend product lifetimes. However, consumers believe that refurbished products are contaminated with traces of prior use. These traces can be of aesthetic (e.g., scratches) or functional nature (e.g., lower battery capacity). This research explores design strategies to improve consumer adoption of refurbished products by reducing contamination. In a choice-based conjoint-experiment, 785 participants were exposed to refurbished headphones varying in features related to contamination, warranty and price. Results showed that most consumers value no wear-and-tear, and if parts touching the skin (ear-cushions) are renewed during the refurbishment process; this is more important than the reduced price or warranty. Depending on the consumer group, other contamination-reducing strategies were of great influence: While some consumer groups highly valued that signs-of-prior-use are eliminated through an as-new appearance, others preferred refurbished products without functional wear-and-tear. Design strategies how to deal with contamination issues during multiple life cycles are discussed
AB - Refurbishment is an impactful strategy to extend product lifetimes. However, consumers believe that refurbished products are contaminated with traces of prior use. These traces can be of aesthetic (e.g., scratches) or functional nature (e.g., lower battery capacity). This research explores design strategies to improve consumer adoption of refurbished products by reducing contamination. In a choice-based conjoint-experiment, 785 participants were exposed to refurbished headphones varying in features related to contamination, warranty and price. Results showed that most consumers value no wear-and-tear, and if parts touching the skin (ear-cushions) are renewed during the refurbishment process; this is more important than the reduced price or warranty. Depending on the consumer group, other contamination-reducing strategies were of great influence: While some consumer groups highly valued that signs-of-prior-use are eliminated through an as-new appearance, others preferred refurbished products without functional wear-and-tear. Design strategies how to deal with contamination issues during multiple life cycles are discussed
KW - Refurbished products
KW - Contamination
KW - Wear-and-tear
KW - Consumer adoption
KW - Conjoint experiment
UR - https://books.google.nl/books?id=TW2aEAAAQBAJ&pg=PA1943&lpg=PA1943&dq=%22Improving+Consumer+Adoption+of+Refurbished+Products+by+Reducing+Contamination%22&source=bl&ots=pHn7Smcu0Z&sig=ACfU3U0siWb_EHnsRYCIlXMOQ4qjm6LRvw&hl=nl&sa=X&ved=2ahUKEwi77KLm8u78AhVGPewKHelzBl4Q6AF6BAgDEAM#v=onepage&q=%22Improving%20Consumer%20Adoption%20of%20Refurbished%20Products%20by%20Reducing%20Contamination%22&f=false
U2 - 10.1007/978-981-19-4472-7_127
DO - 10.1007/978-981-19-4472-7_127
M3 - Conference contribution
T3 - IASDR: Congress of the International Association of Societies of Design Research
SP - 1944
EP - 1955
BT - With Design: Reinventing Design Modes
A2 - Bruyns, Gerhard
A2 - Wei, Huaxin
T2 - IASDR 2021: the 9th Congress of the International Association of Societies of Design Research
Y2 - 5 December 2021 through 9 December 2021
ER -