In-car usage-based insurance feedback strategies. A comparative driving simulator study

Chris Dijksterhuis, Ben Lewis-Evans, Bart Jelijs, Oliver Tucha, Dick de Waard, Karel Brookhuis

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)

Abstract

Usage-Based Insurances (UBI) enable policyholders to actively reduce the impact of vehicle insurance costs by adopting a safer and more eco-friendly driving style. UBI is especially relevant for younger drivers, who are a high-risk population. The effectiveness of UBI should be enhanced by providing in-car feedback optimised for individual drivers. Thirty young novice drivers were therefore invited to complete six experimental drives with an in-car interface that provided real-time information on rewards gained, their driving behaviour and the speed limit. Reward size was either displayed directly in euro, indirectly as a relatively large amount of credits, or as a percentage of the maximum available bonus. Also, interfaces were investigated that provided partial information to reduce the potential for driver distraction. Compared to a control no-UBI condition, behaviour improved similarly across interfaces, suggesting that interface personalisation after an initial familiarisation period could be feasible without compromising feedback effectiveness. Practitioner Summary: User experiences and effects on driving behaviour of six in-car interfaces were compared. The interface provided information on driving behaviour and rewards in a UBI setting. Results suggest that some personalisation of interfaces may be an option after an initial familiarisation period as driving behaviour improved similarly across interfaces.

Original languageEnglish
Pages (from-to)1158-1170
JournalErgonomics: an international journal of research and practice in human factors and ergonomics
Volume59
Issue number9
DOIs
Publication statusPublished - 2016

Keywords

  • behavioural feedback
  • driver distraction
  • Intelligent speed advisor
  • intelligent transport system
  • Pay-As-You-Drive

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