Incorporating the Theory of Attention in Applied Game Design

Isabelle Kniestedt*, Stephan Lukosch, Milan van der Kuil, Iulia Lefter, Frances Brazier

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Whereas entertainment games are capable of creating deeply rewarding and emotional experiences, applied game projects often result in products that, while potentially effective, are lacking in many other aspects of the user experience. This may be due to the fact that the focus of most design approaches for applied games lies primarily on the use of game mechanics, neglecting other aspects of design that aim to shape and influence the player’s emotional journey. This article provides an exploratory effort in a different approach to creating applied games, namely through the design of user attention and by integrating the theory of attention into applied game design practice. This approach is tested in two ongoing applied game projects, from which preliminary guidelines for applied game researchers and practitioners are proposed.
Original languageEnglish
Title of host publicationEntertainment Computing – ICEC 2022 - 21st IFIP TC 14 International Conference, ICEC 2022, Proceedings
EditorsBarbara Göbl, Erik van der Spek, Jannicke Baalsrud Hauge, Jannicke Baalsrud Hauge, Rod McCall
Number of pages14
ISBN (Print)9783031202117
Publication statusPublished - 2022
Event21st IFIP TC 14 International Conference on Entertainment Computing, ICEC 2022 - Bremen, Germany
Duration: 1 Nov 20223 Nov 2022

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume13477 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference21st IFIP TC 14 International Conference on Entertainment Computing, ICEC 2022

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.


  • Applied games
  • Attention
  • Game design
  • Serious games


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  • Engagement in Applied Games

    Kniestedt, I., 2023, 217 p.

    Research output: ThesisDissertation (TU Delft)

    Open Access
    23 Downloads (Pure)

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