TY - GEN
T1 - Information design for personas in four professional domains of user experience design, healthcare, market research, and social media strategy
AU - Guan, Kathleen Wenyun
AU - Salminen, Joni
AU - Nielsen, Lene
AU - Jung, Soon Gyo
AU - Jansen, Bernard J.
PY - 2021
Y1 - 2021
N2 - Practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market research, and social media strategy domains. Within these domains, UX design personas are characterized by their focus on user activity and goals, market research personas on customers' lifestyles, health personas on medical patients' physical symptoms, and social media strategy personas on interactions within online communities. We identify and compare the elements in the personas. Based on this, we provide guidelines for professionals interested in developing personas for recruiting users, understanding barriers to positive user experience, and building online communities, including how to represent persona details related to lifestyle, contexts of product usage, and scaling of online data.
AB - Practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market research, and social media strategy domains. Within these domains, UX design personas are characterized by their focus on user activity and goals, market research personas on customers' lifestyles, health personas on medical patients' physical symptoms, and social media strategy personas on interactions within online communities. We identify and compare the elements in the personas. Based on this, we provide guidelines for professionals interested in developing personas for recruiting users, understanding barriers to positive user experience, and building online communities, including how to represent persona details related to lifestyle, contexts of product usage, and scaling of online data.
UR - http://www.scopus.com/inward/record.url?scp=85108326905&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85108326905
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 4446
EP - 4455
BT - Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
A2 - Bui, Tung X.
PB - IEEE
T2 - 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
Y2 - 4 January 2021 through 8 January 2021
ER -