@inbook{40314424c3c34bce9910d27dd7b72068,
title = "Initiating a Minimum Viable Ecosystem for Circularity",
abstract = "To achieve a transformation toward the circular economy, organizations need to take an ecosystem perspective and consider multiple complementary actors that are needed to deliver circularity as a collective outcome. However, practitioners and scholars lack an understanding of the initial phases of ecosystem creation, in terms of how to get started, and what to consider. We therefore investigate how organizations can initiate an ecosystem for a circular economy. The method consists of a concise review of the ecosystem literature and three instrumental cases, to identify important activities that are needed when initiating an ecosystem for circularity. The cases include: (1) an alliance for circular safety footwear, (2) a startup that turns old coffee ground and orange peel waste from another company into new products, and (3) a multi-stakeholder project aimed at recovering resources from wastewater. We propose a framework for a Minimum Viable Ecosystem for Circularity (MVEC) that includes a set of key activities to perform when building ecosystems for a circular economy. These activities provide a useful roadmap for scholars and practitioners for establishing and assessing ecosystems for circularity. We call for further research and practical applications to test and demonstrate the utility of this framework in different contexts.",
keywords = "Business ecosystem, Circular business model, Circular economy, Ecosystem perspective, Systems thinking",
author = "Jan Konietzko and Brian Baldassarre and Nancy Bocken and Paavo Ritala",
note = "Green Open Access added to TU Delft Institutional Repository {\textquoteleft}You share, we take care!{\textquoteright} – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public. ",
year = "2024",
doi = "10.1007/978-3-031-55036-2_4",
language = "English",
volume = "12",
series = "Greening of Industry Networks Studies",
publisher = "Springer",
pages = "65--83",
editor = "A.R. Ometto",
booktitle = "A Systemic Transition to Circular Economy",
}