Integrating design into the fuzzy front end of the innovation process

G Calabretta, G Gemser

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterProfessional

5 Citations (Scopus)
Original languageEnglish
Title of host publicationDesign thinking: New product development essentials from the PDMA
EditorsMG Luchs, KS Swann, A Griffin
Place of Publications.l.
PublisherBlackwell
Pages107-125
Number of pages456
ISBN (Print)978-1-118-97180-2
DOIs
Publication statusPublished - 2015

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