Introducing DIVE in SMEs: A design-led technique to explore product and service futures

Ricardo Mejia , Alejandro Chitiva , Ties van Bruinessen, Wim Verhoeff

Research output: Contribution to journalArticleProfessional

Abstract

Futures thinking is an important capability to support the sustainability of any kind of organisation. Examples of these techniques are technology roadmapping, a managerial practice used extensively in tech industries, and concept cars, a practice that has long been used by automakers as a design-led way to envisioning future products.
Original languageEnglish
Pages (from-to)56-61
Number of pages6
JournalTouchpoint, the Journal of Service Design
Volume10
Issue number2
Publication statusPublished - 2018

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