Introducing solar products in rural Cambodia; a quest for the right marketing mix in base of pyramid markets

KC Rijke; JC Diehl; JPL Schoormans

Introducing solar products in rural Cambodia; a quest for the right marketing mix in base of pyramid markets

KC Rijke, JC Diehl, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	Proceedings of the International Conference on Impact of Base of the Pyramid Ventures
Editors	P Kandachar, I de Jongh, M Halme
Place of Publication	Delft
Publisher	Delft University of Technology
Pages	243-258
Number of pages	16
ISBN (Print)	978-90-5155-056-6
Publication status	Published - 2009
Event	International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands - Delft Duration: 16 Nov 2009 → 18 Nov 2009

Publication series

Name
Publisher	Delft University of Technology

Conference

Conference	International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands
Period	16/11/09 → 18/11/09

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{89c5f8362bba4c1a8c892a70a0157615,

title = "Introducing solar products in rural Cambodia; a quest for the right marketing mix in base of pyramid markets",

keywords = "Conf.proc. > 3 pag",

author = "KC Rijke and JC Diehl and JPL Schoormans",

year = "2009",

language = "Undefined/Unknown",

isbn = "978-90-5155-056-6",

publisher = "Delft University of Technology",

pages = "243--258",

editor = "P Kandachar and {de Jongh}, I and M Halme",

booktitle = "Proceedings of the International Conference on Impact of Base of the Pyramid Ventures",

address = "Netherlands",

note = "International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands ; Conference date: 16-11-2009 Through 18-11-2009",

}

Rijke, KC, Diehl, JC & Schoormans, JPL 2009, Introducing solar products in rural Cambodia; a quest for the right marketing mix in base of pyramid markets. in P Kandachar, I de Jongh & M Halme (eds), Proceedings of the International Conference on Impact of Base of the Pyramid Ventures. Delft University of Technology, Delft, pp. 243-258, International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands, 16/11/09.

Introducing solar products in rural Cambodia; a quest for the right marketing mix in base of pyramid markets. / Rijke, KC; Diehl, JC; Schoormans, JPL.
Proceedings of the International Conference on Impact of Base of the Pyramid Ventures. ed. / P Kandachar; I de Jongh; M Halme. Delft: Delft University of Technology, 2009. p. 243-258.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

TY - GEN

T1 - Introducing solar products in rural Cambodia; a quest for the right marketing mix in base of pyramid markets

AU - Rijke, KC

AU - Diehl, JC

AU - Schoormans, JPL

PY - 2009

Y1 - 2009

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 978-90-5155-056-6

SP - 243

EP - 258

BT - Proceedings of the International Conference on Impact of Base of the Pyramid Ventures

A2 - Kandachar, P

A2 - de Jongh, I

A2 - Halme, M

PB - Delft University of Technology

CY - Delft

T2 - International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands

Y2 - 16 November 2009 through 18 November 2009

ER -