Introducing solar products in rural Cambodia; a quest for the right marketing mix in base of pyramid markets

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationProceedings of the International Conference on Impact of Base of the Pyramid Ventures
EditorsP Kandachar, I de Jongh, M Halme
Place of PublicationDelft
PublisherDelft University of Technology
Pages243-258
Number of pages16
ISBN (Print)978-90-5155-056-6
Publication statusPublished - 2009
EventInternational Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands - Delft
Duration: 16 Nov 200918 Nov 2009

Publication series

Name
PublisherDelft University of Technology

Conference

ConferenceInternational Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands
Period16/11/0918/11/09

Keywords

  • Conf.proc. > 3 pag

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