Introductiestrategie

S Hart, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProductontwikkeling en marketing
EditorsEJ Hultink, J Schoormans
Place of PublicationAmsterdam
PublisherPearson Education Benelux
Pages172-184
Number of pages276
ISBN (Print)90-430-0867-2
Publication statusPublished - 2004

Keywords

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Cite this

Hart, S., & Hultink, HJ. (2004). Introductiestrategie. In EJ. Hultink, & J. Schoormans (Eds.), Productontwikkeling en marketing (pp. 172-184). Pearson Education Benelux.