Investigating gender-schema congruity effects on consumers¿ evaluation of anthropomorphized products

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34 Citations (Scopus)

Keywords

@article{e22b85bcd8804d888ca1f0e6eb2e58c1,

title = "Investigating gender-schema congruity effects on consumers¿ evaluation of anthropomorphized products",

keywords = "CWTS 0.75 <= JFIS < 2.00",

author = "{van den Hende}, EA and R Mugge",

year = "2014",

doi = "10.1002/mar.20693",

language = "English",

volume = "31",

pages = "264--277",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley",

number = "4",

}

TY - JOUR

T1 - Investigating gender-schema congruity effects on consumers¿ evaluation of anthropomorphized products

AU - van den Hende, EA

AU - Mugge, R

PY - 2014

Y1 - 2014

KW - CWTS 0.75 <= JFIS < 2.00

U2 - 10.1002/mar.20693

DO - 10.1002/mar.20693

M3 - Article

SN - 0742-6046

VL - 31

SP - 264

EP - 277

JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 4

ER -