Investigating gender-schema congruity effects on consumers¿ evaluation of anthropomorphized products

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)264-277
Number of pages14
JournalPsychology & Marketing
Volume31
Issue number4
DOIs
Publication statusPublished - 2014

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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