Investigating the need for customizing maintenance services

HJ van Mossel, A Straub

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Abstract

    Market segmentation theory is based on the notion that although customers are unique they may be grouped into relatively homogeneous categories which respond in a certain manner to the supplier¿s marketing efforts. Despite the lack of commercial necessity for the Dutch social rented sector in meeting the demands of tenants, the public objectives do compel them to be efficient and effective in maintenance spending. Market segmentation may be useful to achieve maximum customer satisfaction, while preventing that too much effort is given to less important maintenance services or determinants of maintenance service quality for the specific target groups. Given the limited body of knowledge with respect to segmentation in maintenance of dwellings a post hoc approach is used for this purpose. A large-scale survey is conducted amongst tenants of large housing associations based in the Netherlands. By means of respectively factor and cluster analyses, customer segments are given shape. Profiling of these segments is achieved through ANOVA analyses. The paper finishes with recommendations about the implications for implementation of market segmentation in maintenance service delivery in the Dutch social rented sector.
    Original languageUndefined/Unknown
    Title of host publicationENHR Sustainable Urban Areas
    EditorsP Boelhouwer, D Groetelaers, E Vogels
    Place of PublicationDelft
    PublisherENHR / Onderzoeksinstituut OTB
    Pages1-26
    Number of pages26
    Publication statusPublished - 2007
    EventENHR Intenational Conference 2007 - Delft
    Duration: 25 Jun 200728 Jun 2007

    Publication series

    Name
    PublisherENHR / Onderzoeksinstituut OTB

    Conference

    ConferenceENHR Intenational Conference 2007
    Period25/06/0728/06/07

    Keywords

    • Conf.proc. > 3 pag

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