Inviting Sustainable Behavior Through the Power of Metaphors in Design

Siyuan Huang, Paul Hekkert, Hendrik N.J. Schifferstein, M. Bordegoni*

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

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Abstract

Addressing sustainability challenges requires shifts in consumption patterns and lifestyles. Design for Sustainable Behavior (DfSB) aims to cultivate sustainable attitudes and behaviors through product-based interventions. However, there can be a disconnect between design strategy and its embodiment and sometimes conflicts between designers’ intent and users’ interpretation. This paper explores the role of metaphors in DfSB in terms of using metaphorical thinking during the design process and/or creating product metaphors in the final design. It begins by identifying barriers that prevent people from engaging in sustainable practices, such as human nature and ambiguity in design. It then examines the roles of metaphor in design and its key strengths in DfSB. Furthermore, the paper outlines three methods to generate metaphors in DfSB: (1) The source domain implies the target domain. (2) The source domain serves design goals and strategies. (3) Cross-domain mapping is based on embodied experience. In conclusion, the paper discusses potential issues surrounding its use in DfSB.
Original languageEnglish
Title of host publicationFor Nature/With Nature: New Sustainable Design Scenarios
EditorsC. Gambardella
Place of PublicationCham
PublisherSpringer
Pages87–103
Number of pages17
ISBN (Electronic)978-3-031-53122-4
ISBN (Print)978-3-031-53121-7
DOIs
Publication statusPublished - 2024

Publication series

Name Springer Series in Design and Innovation
Volume38

Bibliographical note

Green Open Access added to TU Delft Institutional Repository 'You share, we take care!' - Taverne project https://www.openaccess.nl/en/you-share-we-take-care
Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

Keywords

  • Metaphor
  • Metaphorical thinking
  • Product design
  • Design for sustainable behavior
  • Behavior change
  • Sustainability communication

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