Is aesthetic liking more influential for weak or for strong brands? It depends..

Research output: Contribution to conferenceAbstractScientific

Original languageEnglish
Pages1
Publication statusPublished - 2020
Event48th EMAC Annual Conference - Universität Hamburg, Hamburg, Germany
Duration: 28 May 202031 May 2020

Conference

Conference48th EMAC Annual Conference
CountryGermany
CityHamburg
Period28/05/2031/05/20

Keywords

  • Product design
  • Brand strength
  • Product perception

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