Is Playing Hard To Get Beneficial In The Long Term? The Effect Of Scarcity On Consumer Evaluation Of New Products Over Time?

Maria Sääksjärvi, Pinar Cankurtaran

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Fingerprint

Dive into the research topics of 'Is Playing Hard To Get Beneficial In The Long Term? The Effect Of Scarcity On Consumer Evaluation Of New Products Over Time?'. Together they form a unique fingerprint.

INIS

Social Sciences

Psychology

Economics, Econometrics and Finance