Abstract
In this paper, we test the influence of packaging sustainability on consumers’ perceived quality of food
products using two experiments featuring raisins, chocolate bars and coffee. First, the results show that
the perceived quality of a food product is more positive when it is packed in a sustainable packaging than
when it is packed in a conventional packaging. Next, we demonstrate that product sustainability moderates
the influence of packaging sustainability. Finally, we show that the perceived naturalness of the product
induced by package and product sustainability explains the perception of product quality.
products using two experiments featuring raisins, chocolate bars and coffee. First, the results show that
the perceived quality of a food product is more positive when it is packed in a sustainable packaging than
when it is packed in a conventional packaging. Next, we demonstrate that product sustainability moderates
the influence of packaging sustainability. Finally, we show that the perceived naturalness of the product
induced by package and product sustainability explains the perception of product quality.
| Original language | English |
|---|---|
| Pages (from-to) | 132-142 |
| Number of pages | 11 |
| Journal | Food Quality and Preference |
| Volume | 53 |
| DOIs | |
| Publication status | Published - 2016 |
Keywords
- Sustainability
- Packaging
- Intrinsic and extrinsic attributes
- Naturalness
- Perceived quality