Launch decisions and competitive reactions: an empirical market signaling study

HJ Hultink, F. Langerak

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publication7th International Product Development Conference
Pages215-229
Number of pages15
Publication statusPublished - 2000

Keywords

  • ZX Int.klas.verslagjaar < 2002

Cite this

Hultink, HJ., & Langerak, F. (2000). Launch decisions and competitive reactions: an empirical market signaling study. In 7th International Product Development Conference (pp. 215-229)