Launch decisions and competitive reactions: an empirical market signaling study

HJ Hultink, F. Langerak

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationProceedings 29th EMAC conference
EditorsB. Wierenga, A. Smidts, G. Antonides
Pages1-7
Number of pages7
Publication statusPublished - 2000

Keywords

  • ZX Int.klas.verslagjaar < 2002

Cite this

Hultink, HJ., & Langerak, F. (2000). Launch decisions and competitive reactions: an empirical market signaling study. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Proceedings 29th EMAC conference (pp. 1-7)