Launch decisions and competitive reactions: an exploratory market signaling study

HJ Hultink, F Langerak

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)199-212
Number of pages14
JournalJournal of Product Innovation Management
Volume19
Publication statusPublished - 2002

Keywords

  • ZX CWTS 1.00 <= JFIS < 3.00

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