Launch decisions and new product success: an empirical comparison of consumer and industrial products

HJ Hultink, S.J. Hart, H.S.J. Robben, A.J. Griffin

Research output: Contribution to journalArticleScientific

97 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)5-23
Number of pages19
JournalJournal of Product Innovation Management
Volume17
Issue number1
Publication statusPublished - 2000

Keywords

  • ZX Int.klas.verslagjaar < 2002

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