Launching new product features: a multiple case examination

J.M. Thoelke, HJ Hultink, H.S.J. Robben

Research output: Contribution to journalArticleScientific

38 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)3-14
Number of pages12
JournalJournal of Product Innovation Management
Volume18
Publication statusPublished - 2001

Keywords

  • ZX Int.klas.verslagjaar < 2002

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