Linking design and business strategies: The strategic employment of styling in the German passenger car market

FEOK Person, HMJJ Snelders, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 18th International Product Development Management Conference - Innovate through design
Editors	s.n.
Place of Publication	Delft
Publisher	Delft University of Technology
Pages	1-20
Number of pages	20
ISBN (Print)	1998-7374
Publication status	Published - 2011
Event	18th International Product Development Management Conference, Delft, The Netherlands - Delft Duration: 6 Jun 2011 → 7 Jun 2011

Name
Publisher	TU Delft

Conference	18th International Product Development Management Conference, Delft, The Netherlands
Period	6/06/11 → 7/06/11

Keywords

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title = "Linking design and business strategies: The strategic employment of styling in the German passenger car market",

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author = "FEOK Person and HMJJ Snelders and JPL Schoormans",

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pages = "1--20",

editor = "s.n.",

booktitle = "Proceedings of the 18th International Product Development Management Conference - Innovate through design",

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note = "18th International Product Development Management Conference, Delft, The Netherlands ; Conference date: 06-06-2011 Through 07-06-2011",

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Person, FEOK, Snelders, HMJJ & Schoormans, JPL 2011, Linking design and business strategies: The strategic employment of styling in the German passenger car market. in s.n. (ed.), Proceedings of the 18th International Product Development Management Conference - Innovate through design. Delft University of Technology, Delft, pp. 1-20, 18th International Product Development Management Conference, Delft, The Netherlands, 6/06/11.

Linking design and business strategies: The strategic employment of styling in the German passenger car market. / Person, FEOK; Snelders, HMJJ; Schoormans, JPL.
Proceedings of the 18th International Product Development Management Conference - Innovate through design. ed. / s.n. Delft: Delft University of Technology, 2011. p. 1-20.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

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AU - Person, FEOK

AU - Snelders, HMJJ

AU - Schoormans, JPL

PY - 2011

Y1 - 2011

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 1998-7374

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BT - Proceedings of the 18th International Product Development Management Conference - Innovate through design

A2 - s.n., null

PB - Delft University of Technology

CY - Delft

T2 - 18th International Product Development Management Conference, Delft, The Netherlands

Y2 - 6 June 2011 through 7 June 2011

ER -