Linking design and business strategies: The strategic employment of styling in the German passenger car market

FEOK Person, HMJJ Snelders, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 18th International Product Development Management Conference - Innovate through design
Editors s.n.
Place of PublicationDelft
PublisherDelft University of Technology
Pages1-20
Number of pages20
ISBN (Print)1998-7374
Publication statusPublished - 2011
Event18th International Product Development Management Conference, Delft, The Netherlands - Delft
Duration: 6 Jun 20117 Jun 2011

Publication series

Name
PublisherTU Delft

Conference

Conference18th International Product Development Management Conference, Delft, The Netherlands
Period6/06/117/06/11

Keywords

  • Conf.proc. > 3 pag

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