Lovehoney: Selling Sexual Wellness in the USA

M.B. Beverland, P. Cankurtaran

Research output: Other contributionProfessional

Original languageEnglish
TypeTeaching Note
Media of outputRef. nr 519-0156-8
Number of pages8
Publication statusPublished - 2019

Keywords

  • Branding
  • Branding global and local brands
  • Innovation management
  • Market entry
  • Marketing strategy

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