Original language | English |
---|---|
Type | Teaching Note |
Media of output | Ref. nr 519-0156-8 |
Number of pages | 8 |
Publication status | Published - 2019 |
Keywords
- Branding
- Branding global and local brands
- Innovation management
- Market entry
- Marketing strategy
M.B. Beverland, P. Cankurtaran
Research output: Other contribution › Professional
Original language | English |
---|---|
Type | Teaching Note |
Media of output | Ref. nr 519-0156-8 |
Number of pages | 8 |
Publication status | Published - 2019 |