Managing consumers' product evaluations through direct product experience

SC Mooy, HSJ Robben

Research output: Contribution to journalArticleScientificpeer-review

51 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)432-446
Number of pages15
JournalJournal of Product and Brand Management
Volume11
Issue number6-7
Publication statusPublished - 2002

Keywords

  • Peer-lijst tijdschrift

Cite this