Managing consumers' product evaluations through direct product experience

SC Mooy, HSJ Robben

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	432-446
Number of pages	15
Journal	Journal of Product and Brand Management
Volume	11
Issue number	6-7
Publication status	Published - 2002

Keywords

@article{58abd5b4e36a454192b07d183cb75c18,

title = "Managing consumers' product evaluations through direct product experience",

keywords = "Peer-lijst tijdschrift",

author = "SC Mooy and HSJ Robben",

year = "2002",

language = "Undefined/Unknown",

volume = "11",

pages = "432--446",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "6-7",

}