Marketing Architects: Ernest Dichter and the Architectural Record

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper presents the first marketing report on architecture namely, the Dichter report on the competitiveness of the magazine the Architectural Record from 1960. Discovered through archival research.
Original languageEnglish
Publication statusPublished - 2018
EventLiberalism and the Built Environment: Then and Now - University of Queensland, Brisbane, Australia
Duration: 17 May 201818 May 2018
https://eahn.org/2017/11/cfp-liberalism-the-built-environment-then-and-now-brisbane-17-18-may-2018/

Conference

ConferenceLiberalism and the Built Environment
Country/TerritoryAustralia
CityBrisbane
Period17/05/1818/05/18
Internet address

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