Marketing en productontwikkeling

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProductontwikkeling en marketing
EditorsEJ Hultink, J Schoormans
Place of PublicationAmsterdam
PublisherPearson Education Benelux
Number of pages276
ISBN (Print)90-430-0867-2
Publication statusPublished - 2004


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Hultink, HJ., & Schoormans, JPL. (2004). Marketing en productontwikkeling. In EJ. Hultink, & J. Schoormans (Eds.), Productontwikkeling en marketing (pp. 14-29). Pearson Education Benelux.