Marketingcommunicatie voor nieuwe producten

HSJ Robben, SC Mooy

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Productontwikkeling en marketing
Editors	EJ Hultink, J Schoormans
Place of Publication	Amsterdam
Publisher	Pearson Education Benelux
Pages	186-203
Number of pages	276
ISBN (Print)	90-430-0867-2
Publication status	Published - 2004

Keywords

@inbook{a3e02451d819435290737731a9dd8ac1,

title = "Marketingcommunicatie voor nieuwe producten",

keywords = "Boekdeel nat.wet.",

author = "HSJ Robben and SC Mooy",

year = "2004",

language = "Undefined/Unknown",

isbn = "90-430-0867-2",

pages = "186--203",

editor = "EJ Hultink and J Schoormans",

booktitle = "Productontwikkeling en marketing",

publisher = "Pearson Education Benelux",

}