Meaningful advertising

P van Waart, IJ Mulder, CJPM de Bont

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

Keywords

@inbook{af4b7824a2f449cf9fae3d1e6e5408bf,

title = "Meaningful advertising",

keywords = "Boekdeel internat.wet",

author = "{van Waart}, P and IJ Mulder and {de Bont}, CJPM",

year = "2011",

doi = "10.1007/978-0-85729-352-7_3",

language = "English",

isbn = "978-0-85729-351-0",

pages = "57--81",

editor = "J Muller and F Alt and D Michelis",

booktitle = "Pervasive advertising",

publisher = "Springer",

}