@inproceedings{db4581023e65428ba2467ec0f50e670c,
title = "Meaningful advertising: pervasive advertising in the experience economy",
keywords = "Geen BTA classificatie",
author = "{van Waart}, P and IJ Mulder",
year = "2009",
language = "Undefined/Unknown",
publisher = "s.n.",
pages = "22--27",
editor = "J M{\"u}ller and P Holleis and A Schmidt and M May",
booktitle = "Proceedings of the 2nd Workshop on Pervasive Advertising (workshop in conjunction with Informatik 2009)",
note = "2nd Workshop on Pervasive Advertising (workshop in conjunction with Informatik 2009), L{\"u}beck, Germany ; Conference date: 02-10-2009 Through 02-10-2009",
}