Meaningful advertising: pervasive advertising in the experience economy

P van Waart, IJ Mulder

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationProceedings of the 2nd Workshop on Pervasive Advertising (workshop in conjunction with Informatik 2009)
EditorsJ Müller, P Holleis, A Schmidt, M May
Place of PublicationS.l.
Publishers.n.
Pages22-27
Number of pages6
Publication statusPublished - 2009
Event2nd Workshop on Pervasive Advertising (workshop in conjunction with Informatik 2009), Lübeck, Germany - S.l.
Duration: 2 Oct 20092 Oct 2009

Publication series

Name
PublisherS.n.

Conference

Conference2nd Workshop on Pervasive Advertising (workshop in conjunction with Informatik 2009), Lübeck, Germany
Period2/10/092/10/09

Keywords

  • Geen BTA classificatie

Cite this