Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance

KE Tabeau, G Gemser, N Wijnberg, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl
EditorsE Karaosmanoglu, A Banu Elmadag Ba
Place of Publications.l.
PublisherIstanbul Technical University
Pages1-7
Number of pages7
Publication statusPublished - 2013
EventEMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl, Istanbul, Turkey - s.l.
Duration: 4 Jun 20137 Jun 2013

Publication series

Name
PublisherIstanbul Technical University

Conference

ConferenceEMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl, Istanbul, Turkey
Period4/06/137/06/13

Cite this

Tabeau, KE., Gemser, G., Wijnberg, N., & Hultink, HJ. (2013). Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance. In E. Karaosmanoglu, & A. Banu Elmadag Ba (Eds.), EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl (pp. 1-7). Istanbul Technical University.