Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance

KE Tabeau; G Gemser; N Wijnberg; HJ Hultink

Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance

KE Tabeau, G Gemser, N Wijnberg, HJ Hultink

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl
Editors	E Karaosmanoglu, A Banu Elmadag Ba
Place of Publication	s.l.
Publisher	Istanbul Technical University
Pages	1-7
Number of pages	7
Publication status	Published - 2013
Event	EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl, Istanbul, Turkey - s.l. Duration: 4 Jun 2013 → 7 Jun 2013

Publication series

Name
Publisher	Istanbul Technical University

Conference

Conference	EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl, Istanbul, Turkey
Period	4/06/13 → 7/06/13

Bibliographical note

geen isbn

Cite this

Tabeau, KE., Gemser, G., Wijnberg, N., & Hultink, HJ. (2013). Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance. In E. Karaosmanoglu, & A. Banu Elmadag Ba (Eds.), EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl (pp. 1-7). Istanbul Technical University.

Tabeau, KE ; Gemser, G ; Wijnberg, N et al. / Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance. EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl. editor / E Karaosmanoglu ; A Banu Elmadag Ba. s.l. : Istanbul Technical University, 2013. pp. 1-7

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title = "Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance",

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note = "geen isbn; EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl, Istanbul, Turkey ; Conference date: 04-06-2013 Through 07-06-2013",

year = "2013",

language = "English",

publisher = "Istanbul Technical University",

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Tabeau, KE, Gemser, G, Wijnberg, N & Hultink, HJ 2013, Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance. in E Karaosmanoglu & A Banu Elmadag Ba (eds), EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl. Istanbul Technical University, s.l., pp. 1-7, EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl, Istanbul, Turkey, 4/06/13.

Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance. / Tabeau, KE; Gemser, G; Wijnberg, N et al.
EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl. ed. / E Karaosmanoglu; A Banu Elmadag Ba. s.l.: Istanbul Technical University, 2013. p. 1-7.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance

AU - Tabeau, KE

AU - Gemser, G

AU - Wijnberg, N

AU - Hultink, HJ

N1 - geen isbn

PY - 2013

Y1 - 2013

UR - http://www.emac2013.org/

UR - http://resolver.tudelft.nl/uuid:37f81836-4098-48a5-bf32-a53138290e96

M3 - Conference contribution

SP - 1

EP - 7

BT - EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl

A2 - Karaosmanoglu, E

A2 - Banu Elmadag Ba, A

PB - Istanbul Technical University

CY - s.l.

T2 - EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl, Istanbul, Turkey

Y2 - 4 June 2013 through 7 June 2013

ER -

Tabeau KE, Gemser G, Wijnberg N, Hultink HJ. Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance. In Karaosmanoglu E, Banu Elmadag Ba A, editors, EMAC 2013 the 42nd annual conference: Lost in translation marketing in an interconnected wordl. s.l.: Istanbul Technical University. 2013. p. 1-7

Mental model differences between external designers and their clients: the influence on project exploration, project exploitation and project performance

Publication series

Conference

Bibliographical note

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Cite this