Mobile travel services a three-country study into the impact of local circumstances

WAGA Bouwman, C Carlsson, C. López-Nicolás, B McKenna, F.J. Molina Castillo, T Tuunanen, P. Walden

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 9th International Conference on Research in Advertising (ICORIA)
Editors s.n.
Place of PublicationMadrid
PublisherEuropean Advertising Academy (EAA).
Pages1-11
Number of pages11
Publication statusPublished - 2010
Event9th International Conference on Research in Advertising (ICORIA) - Madrid
Duration: 25 Jun 201026 Jun 2010

Publication series

Name
PublisherEuropean Advertising Academy (EAA).

Conference

Conference9th International Conference on Research in Advertising (ICORIA)
Period25/06/1026/06/10

Keywords

  • Conf.proc. > 3 pag

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