Modelling in business model design: Reflections on three experimental cases in healthy living

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 20th international conference on engineering design ICED 2015 volume 2: Design theory and research methodology
    EditorsC Weber, S Husung, M Cantamessa, G Cascini, D Marjanovic, S Venkataraman
    Place of PublicationGlasgow
    PublisherThe Design Society
    Pages309-318
    Number of pages10
    ISBN (Print)978-1-904670-65-0
    Publication statusPublished - 2015
    EventInternational conference on engineering design ICED 2015, Milan, Italy - Milan, Italy
    Duration: 27 Jul 201530 Jul 2015

    Publication series

    Name
    PublisherThe Design Society

    Conference

    ConferenceInternational conference on engineering design ICED 2015, Milan, Italy
    CountryItaly
    CityMilan
    Period27/07/1530/07/15

    Cite this

    Simonse, W. L., & Badke-Schaub, PG. (2015). Modelling in business model design: Reflections on three experimental cases in healthy living. In C. Weber, S. Husung, M. Cantamessa, G. Cascini, D. Marjanovic, & S. Venkataraman (Eds.), Proceedings of the 20th international conference on engineering design ICED 2015 volume 2: Design theory and research methodology (pp. 309-318). The Design Society.