@inproceedings{4f47def402c64e57b5337f0b5038cc8c,
title = "Modelling in business model design: Reflections on three experimental cases in healthy living",
author = "W.L. Simonse and PG Badke-Schaub",
year = "2015",
language = "English",
isbn = "978-1-904670-65-0",
publisher = "The Design Society",
pages = "309--318",
editor = "C Weber and S Husung and M Cantamessa and G Cascini and D Marjanovic and S Venkataraman",
booktitle = "Proceedings of the 20th international conference on engineering design ICED 2015 volume 2: Design theory and research methodology",
note = "International conference on engineering design ICED 2015, Milan, Italy ; Conference date: 27-07-2015 Through 30-07-2015",
}