TY - GEN
T1 - Motivation for do-it-yourself in rural base of the pyramid communities and the changing landscape
AU - Majumdar, Prarthana
AU - Banerjee, Sharmistha
AU - Diehl, Jan Carel
AU - van Engelen, J. M.L.
PY - 2019
Y1 - 2019
N2 - Making is a creative experience of imagination and tinkering through which one finds resourcefulness in surrounding objects and materials. The propensity to make has been widely studied through Ryan and Deci’s self-determination theory that sheds light on how makers are driven by intrinsic and extrinsic motivational factors. However, most of these studies have focused on do-it-yourself (DIY) movements that originated in the West such as the maker movement, the steampunk movement, and regenerative living. In this paper, we focus on the Base of the Pyramid (BoP) community from rural India and present a study that investigates into the motivational tendencies that catalyze DIY in such communities. We studied DIY practices in five BoP communities in rural India (Assam, a northeastern state of India) through contextual enquiry using semi-structured interviews. In the light of practice theory that considers skills, images, and stuff as the three components of a practice, we analyzed the motivational factors that give meaning to DIY in rural BoP communities. Furthermore, the observed inter-generational trend(s) showed how the linkages between these interconnected elements are changing over time and how new meaning might be required for DIY practices to sustain in such communities.
AB - Making is a creative experience of imagination and tinkering through which one finds resourcefulness in surrounding objects and materials. The propensity to make has been widely studied through Ryan and Deci’s self-determination theory that sheds light on how makers are driven by intrinsic and extrinsic motivational factors. However, most of these studies have focused on do-it-yourself (DIY) movements that originated in the West such as the maker movement, the steampunk movement, and regenerative living. In this paper, we focus on the Base of the Pyramid (BoP) community from rural India and present a study that investigates into the motivational tendencies that catalyze DIY in such communities. We studied DIY practices in five BoP communities in rural India (Assam, a northeastern state of India) through contextual enquiry using semi-structured interviews. In the light of practice theory that considers skills, images, and stuff as the three components of a practice, we analyzed the motivational factors that give meaning to DIY in rural BoP communities. Furthermore, the observed inter-generational trend(s) showed how the linkages between these interconnected elements are changing over time and how new meaning might be required for DIY practices to sustain in such communities.
KW - Base of the Pyramid
KW - Do-it-yourself
KW - Intrinsic motivation
KW - Making
KW - Practice
KW - Prosumption
KW - Rural BoP
UR - http://www.scopus.com/inward/record.url?scp=85060337835&partnerID=8YFLogxK
U2 - 10.1007/978-981-13-5977-4_52
DO - 10.1007/978-981-13-5977-4_52
M3 - Conference contribution
AN - SCOPUS:85060337835
SN - 978-981135976-7
T3 - Smart Innovation, Systems and Technologies
SP - 611
EP - 625
BT - Research into Design for a Connected World - Proceedings of ICoRD 2019 Volume 2
A2 - Chakrabarti, Amaresh
PB - Springer
T2 - 7th International Conference on Research into Design, ICoRD 2019
Y2 - 9 January 2019 through 11 January 2019
ER -