Narrative transportation for product evaluation: can consumers make the difference?

EA van den Hende, B McFerran

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationACR 2008: Advances in consumer research. Vol. 36.
EditorsAL MacGill, S Shavitt
Place of PublicationSan Francisco
PublisherACR
Pages1044-1045
Number of pages2
ISBN (Print)0-915552-63-9
Publication statusPublished - 2008
EventACR 2008: Advances in consumer research, San Francisco, USA - San Francisco
Duration: 23 Oct 200824 Oct 2008

Publication series

Name
PublisherACR

Conference

ConferenceACR 2008: Advances in consumer research, San Francisco, USA
Period23/10/0824/10/08

Keywords

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