Narrative transportation for product evaluation: can consumers make the difference?

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	ACR 2008: Advances in consumer research. Vol. 36.
Editors	AL MacGill, S Shavitt
Place of Publication	San Francisco
Publisher	ACR
Pages	1044-1045
Number of pages	2
ISBN (Print)	0-915552-63-9
Publication status	Published - 2008
Event	ACR 2008: Advances in consumer research, San Francisco, USA - San Francisco Duration: 23 Oct 2008 → 24 Oct 2008

Name
Publisher	ACR

Conference	ACR 2008: Advances in consumer research, San Francisco, USA
Period	23/10/08 → 24/10/08

NEO

Keywords

@inproceedings{8c6d0b1c4bad45138510a9a9210af4e1,

title = "Narrative transportation for product evaluation: can consumers make the difference?",

keywords = "Geen BTA classificatie",

author = "{van den Hende}, EA and B McFerran",

note = "NEO; ACR 2008: Advances in consumer research, San Francisco, USA ; Conference date: 23-10-2008 Through 24-10-2008",

year = "2008",

language = "Undefined/Unknown",

isbn = "0-915552-63-9",

publisher = "ACR",

pages = "1044--1045",