Narrative transportation in concept tests for really new products: The moderating effect of reader¿protagonist similarity

EA van den Hende, DW Dahl, JPL Schoormans, HMJJ Snelders

Research output: Contribution to journal › Article › Scientific › peer-review

33 Citations (Scopus)

Original language	English
Pages (from-to)	157-170
Number of pages	14
Journal	Journal of Product Innovation Management
Volume	29
Issue number	Suppelment S1
DOIs	https://doi.org/10.1111/j.1540-5885.2012.00961.x
Publication status	Published - 2012

Keywords

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title = "Narrative transportation in concept tests for really new products: The moderating effect of reader¿protagonist similarity",

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author = "{van den Hende}, EA and DW Dahl and JPL Schoormans and HMJJ Snelders",

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AU - van den Hende, EA

AU - Dahl, DW

AU - Schoormans, JPL

AU - Snelders, HMJJ

PY - 2012

Y1 - 2012

KW - CWTS 0.75 <= JFIS < 2.00

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DO - 10.1111/j.1540-5885.2012.00961.x

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SN - 0737-6782

VL - 29

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EP - 170

JO - Journal of Product Innovation Management

JF - Journal of Product Innovation Management

IS - Suppelment S1

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