Navigating the new product development process

N Tzokas, HJ Hultink, S Hart

Research output: Contribution to journalArticleScientificpeer-review

76 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)619-626
Number of pages8
JournalIndustrial Marketing Management
Volume33
Publication statusPublished - 2004

Keywords

  • ZX CWTS JFIS < 1.00

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