New consumer product launch: strategies and performance (niet eerder opgenomen)

HJ Hultink, S.J. Hart, H.S.J. Robben, A.J. Griffin

Research output: Contribution to journalArticleScientific

16 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)153-174
Number of pages22
JournalJournal of Strategic Marketing
Volume7
Issue number3
Publication statusPublished - 1999

Keywords

  • ZX Int.klas.verslagjaar < 2002

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