@inproceedings{ef5902665bcc4087b04374ff6b8cc706,
title = "New product success through experiential augmentation",
author = "M Candi and MEH Creusen and G Gemser",
note = "geen ISBN; The 19th international product development management conference, EIASM ,Manchester, United Kingdom ; Conference date: 18-06-2012 Through 19-06-2012",
year = "2012",
language = "English",
publisher = "s.n.",
pages = "1--11",
editor = "s.n.",
booktitle = "Proceedings of the 19th international product development management conference - Transformative research in product and service innovation",
}