New service development a resource based view: a dilemma and research agenda

S Halliday, P Trott

Research output: Contribution to journal › Article › Professional

Keywords

@article{d340025dbcf24c5d88576707a9bff391,

title = "New service development a resource based view: a dilemma and research agenda",

keywords = "academic journal papers, Geen BTA classificatie",

author = "S Halliday and P Trott",

year = "2010",

language = "English",

volume = "10",

pages = "144--160",

journal = "Journal of Marketing Theory",

number = "2",

}